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Director of Marketing and Communications

The Presidio Trust is seeking a Director of Marketing and Communications who will lead, direct and oversee the organization’s Marketing and Communications Department.

The Presidio Trust is an innovative federal agency that stewards and shares the beauty, history, and wonder of the Presidio of San Francisco with everyone forever. We’re public servants from many disciplines working toward our triple bottom line – welcoming all people and protecting the planet, fueled by the performance of successful park businesses that earn the money that keeps the Presidio open, beautiful, and free.

The Presidio is truly unique among America’s parks. Long an Army post, today it’s part of the Golden Gate National Recreation Area, the most visited urban national park in the country. It’s a public park and a place where people live and work. And unlike other national parks, the Presidio Trust manages the Presidio with limited taxpayer dollars, funding the park by repurposing historic buildings as award-winning museums, restaurants, hotels, gyms, offices, shops, event venues, and homes.

Reporting to the Chief Operating Officer, the Director of Marketing & Communications provides the overall strategic vision and leadership for the marketing and communications department responsible for marketing, agency and park brand, internal and external communications, public relations, research & insights, and partnerships to advance the Trust’s mission as an urban national park site and maintain financial self-sufficiency. This position leads departmental staff, outside contractors and consulting firms to deliver impactful programs that directly advance the organization’s strategic goals and enhance the overall value of the brand. This Director will drive progress by leading cross-functionally at all levels across the agency and with partner organizations. The position personally and through their subordinates manage key organizational relationships with local, national and international media, business and community leaders, destination marketing organizations, tenants and residents.  This role is central in the Trust’s effort to welcome and engage a broad cross-section of visitors and customers to the Presidio and promote the park as well as the business lines (residential, commercial, hospitality and golf) and ensure agency and park brand and reputational integrity.

Our ideal candidate is a values-driven, experienced, servant leader with a passion for purpose-driven marketing and communications in service to the mission of the Presidio Trust.

This is a full-time position with benefits and a starting pay range for FY24 of $181,879 to $204,656. The starting base salary is dependent on the experience and qualifications of the candidate. Applications received by January 10, 2024 will receive first consideration.

Submit Your Application

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  • Develop and manage Marketing & Communications Department long-range, strategic and operating plans, inclusive of timeline, metrics, resources, and budgets that align with division and organizational goals and targets.
  • Develop and implement creative and measurable communications and marketing plans that encompass advertising, public relations, visitor and market research and insights, publications, digital marketing, social media, events, media relations, and other aspects of strategic marketing; and will ensure that the park and agency brand identity, messaging and communications strategy are infused in all organizational efforts, both internally and externally.
  • Manage department structure and define priorities, roles and responsibilities based on organization’s strategic plan.
  • Develop and lead department strategies and goals for park and business lines marketing plans that align with department, division, and agency strategic goals and targets, brand strategy and deliver ROI.
  • Deliver a destination marketing program to drive organization’s audience goals inclusive of brand strategy, creative development, advertising, social media, digital marketing, media relations, and marketing partnerships.
  • Develop and lead strategies and goals for the agency’s partnership program in relation to the overall brand inclusive of in-kind, institutional, and corporate relationships and sponsorships. Coach, guide and develop staff in the development and management of marketing partnerships inclusive of media, event, hospitality, and corporate relationships.
  • Lead the team in delivering a pro-active public relations program with a measurable strategy, key messaging and third-party endorsements that enhance agency profile and programs.
  • Serve as an agency spokesperson with key media, partners, business and community leaders for the purpose of advancing the agency and park brand, reputation, destination and business marketing programs, managing the agency reputation in a crisis, and driving revenue.
  • Ensures the success of major organizational projects and develops pilot programs to test new ideas and approaches that drive toward agency mission and strategic goals.
  • Drive continuous process improvement and develop new departmental processes, policies, procedures, systems and tools through ongoing feedback, collaboration and use of data.
  • Define and regularly report on KPIs and operating metrics and provide oversight to subordinate budget managers ensuring programs are efficient and meet goals.
  • Prepare reports and presentations on areas of responsibility to the Leadership Team, Executive Team, and Board.
  • Strategize and collaborate with key stakeholders across the organization (including department leaders, executives, cross functional teams, and partner organizations) to deliver measurable results aligned with marketing and communication strategies.
  • Align staff, contractors, and the consultants they manage on the mission, values, and priorities of the organization.
  • Stay apprised of industry trends and advise and support staff in developing programs that leverage the best practices in branding, marketing, public relations, and partnerships.
  • Other duties as assigned.

Supervisory Responsibilities

Directly supervises up to 8 employees in the Marketing and Communications department. Carries out supervisory responsibilities in accordance with the organization’s policies, directives and applicable laws. Responsibilities include interviewing, hiring, and training and mentoring employees; planning, assigning, and directing work; appraising performance; fostering continuous improvement and staff development; authorizing time off; coaching and disciplining employees; and addressing complaints and resolving problems.

Required Qualifications

  • Bachelor’s degree in marketing, communications, business administration, or a degree with similar requirements.
  • 10-15 years of experience in leading a marketing department or Marketing or PR agency team responsible for marketing, communications, branding, advertising, public relations, strategy, planning and implementation of complex, integrated marketing programs for hospitality, cultural, real estate or programmatic organizations.
  • Demonstrated expertise and leadership in marketing, communications, branding, advertising, public relations, crisis management, partnership, and visitor research & insights disciplines, apprised of the latest practices.
  • Strong knowledge of the Bay Area market and relationships with influential media, business, and civic leaders
  • Strong people management experience and track record developing, coaching, training, and building capabilities of a team
  • Demonstrated professional commitment to innovation.
  • Ability to negotiate, influence and build credibility internally and externally.
  • Exceptional communication, presentation, and facilitation skills
  • Exceptional business savvy and general management perspective to support team effectiveness.
  • Superior and proven ability to navigate ambiguity, adapt to changing priorities, and lead others through change by establishing quick wins and building upon them.
  • Exceptional listening and influence management skills: demonstrated ability to create credibility and trust with the senior executive team, courage to advocate for teams, and to listen and work effectively with individuals at all levels throughout the organization.
  • Demonstrated experience in leadership role designing and leading large, complex programs.
  • Demonstrated ability to thrive in a fast-paced, dynamic environment.
  • Willingness to both teach and coach as well as roll up sleeves and “just do it” as appropriate.

Desired Qualifications:

  • MBA or equivalent leadership education strongly preferred.
  • Demonstrated team leadership style that:
    • Fosters collaboration, creativity, and autonomy
    • Promotes a highly motivated, inspired and connected team and community of practice “ambassadors.”
    • Drives strategic goal and operational KPI results
    • Models leadership and enterprise maturity, objectivity, good judgement, integrity, calm, clarity, openness to change and new ideas, and adaptability
  • Demonstrates the Trust core values of Service, Inclusiveness, Stewardship, Responsibility, and Sustainability
  • A good sense of humor and a passion for the mission of the Presidio Trust

About the Marketing & Communications Team

The Marketing & Communications team advances and protects the Presidio and Presidio Trust’s reputations with key audiences in mind, including the public, stakeholders, and employees, working in partnership with the National Park Service and Golden Gate National Parks Conservancy. They work to grow awareness of the park and agency brands, attracting new audiences and deepening the emotional connection between visitors, stakeholders, and employees to ensure the Trust meets its mission of bringing national park experiences to urban populations at no cost to taxpayers. In 2022, Time Magazine named the Presidio as one of the top 22 places to visit in the world, and the New York Times credited the park’s opening of the Presidio Tunnel Tops as why San Francisco’s reputation is turning the tide as a “must-see” place to be.

Background Investigation and Review

The Presidio Trust has identified this position as subject to an employment background investigation which shall consist of a review of applicable county, state and Federal criminal and civil records, state bankruptcy indexes, driver’s license. An individual’s granting of a background investigation and resulting report is voluntary. However, employment in this sensitive position is contingent upon the successful completion of an employment background investigation. The Presidio Trust may refuse to hire an individual, may rescind an offer of employment to an individual, or may review and terminate the employment of a current employee not successfully completing the background investigation.

Financial Disclosure

This position will require the completion of the U.S. Office of Government Ethics (OGE) Form 278, Public Financial Disclosure Report, both as a New Entrant into the position and annually thereafter. The purpose of the financial disclosure system is to assist employees and their agencies in avoiding conflicts between official duties and private financial interests or affiliations.

The Presidio Trust is an equal opportunity employer, offering a competitive benefits package. To apply, download the employment application from our website at and submit your application to our email address listed on our website.

Contact Us

Presidio Trust Employee Support Services

Montgomery Street Barracks. Photo by Dan Friedman.